Paco Rabanne launched 1 Million fragrance in 2008 and Lady Million fragrance in 2010. The perfume pair inspired by extravagance, gold and wealth has become very popular.The new fragrant pair of the collection features 1 Million Priv̩ and Lady Million Priv̩ coming out in summer 2016.

‰Û_Red carpet, photographers and spotlights. Hollywood, Paris, London, Saint Petersburg. Luxury, opulence, glamour, vacuity. A dash of boredom and an overdose of bla bla bla. A glance right and a wink. Cling! He takes her hand and leads her. Together, they run, get lost and hide. She‰۪s the Bonnie to his Clyde. In the line of fire is the pure pleasure of maddening, invigorating adrenaline that thrives on shivers. A safe opens with a snap of the fingers. They‰۪re there. Sparkling, intense and precious: the famous gold bar and the insolent diamond. As the door closes behind them, the world in hot pursuit, the partners in crime go over the film in private. At daybreak, they are gone. A legendary scent lingers in the air. A finger to the lips. What was that? Shhhh‰Û_ Silence is golden. The future is theirs.‰۝ (via press release).

1 Million Priv̩ is an oriental - woody fragrance full of contrasts, signed by the perfumer Christophe Raynaud. It opens with blood mandarin and cinnamon, ingredients that marked the original. The heart includes notes of hookah tobacco enriched with myrrh resin. The base is a warm and sensual blend of patchouli and tonka bean absolute.

Models of the campaign are Hana Jirickova and Sean O'Pry. Golden bottles become more intense in Priv̩, with darker shades of amber.